Instead, you want to give LinkedIn members an offer that puffs up their ego and makes them feel important. If you just say, “Hey, here's this white paper we want you to download,” you'll have the highest possible cost per conversion on LinkedIn. The secret is to have an offer that feels like a personal invitation. If you happen to have an offer that gets incredibly high engagement, it can bring your overall cost per click way down. Because there are so many steps between receiving the ad and clicking on your offer, message ads can get expensive very quickly. But with LinkedIn message ads (formerly known as sponsored InMail), you pay just to send it to someone with no guarantee they'll see they received it, open it, or click on the link inside. With all of the other ad formats on LinkedIn, you pay only when someone clicks. In this article, you'll learn how to set up LinkedIn message ads. Want to guarantee your message makes it into your prospects' LinkedIn inboxes? Are you familiar with LinkedIn message ads?

Linkedin in mail campaign